2023 TRENDS SOCIAL MEDIA HOW TO

Create a circular economy: create a system where customers can trade in their old products and receive a reward.Use your own branded hashtag to encourage shoppers to post about your products online too! Switch to reusable packaging: make your packaging sustainable and reusable and share posts of people receiving your sustainably packaged products.Plann’s tips on how brands can be more sustainable on social media Plus, Gen Z is more likely to shop with sustainable brands and they’re even willing to pay 10% more for it.ħ5% of millennials are also willing to change their purchasing habits to shop from more sustainable brands. 2022 saw many brands making the pivot to prioritize sustainability and they were rewarded for it.Ĩ2% of consumers want companies to prioritize people and the planet before profits and Gen Z isn’t afraid to reward or punish brands with their wallets. We’ve heard a lot about sustainability and the environment in the last few years. Trend 2: Sustainability will become the norm Use TikTok Shop: open up a TikTok Shop account and share videos of your products with the hashtag #TikTokMadeMeBuyIt.Pinterest Product Pins: create lifestyle content featuring your products and link your Pinterest images with products using the power of product pins.The best bit? You can use Product Tagging directly in Plann to streamline your content creation AND intentionally boost your sales! With product tagging, you can turn your Reels, carousels and static posts into shoppable pieces of content. Product Tagging: Turn your Instagram into a digital storefront.

Plann’s tips on how to take advantage of social commerce in 2023 Instead, you find out about a product, buy it, post about it, participate in the trend, and so on. If you’ve ever seen a product go viral on TikTok and immediately sell out, that’s because there’s no start to finish in the buying journey on TikTok. Marketers and brands have the ability to take advantage of social commerce in 2023 and platforms like TikTok provide an infinite loop in the buying process instead of a traditional marketing funnel. Figures from Instagram reveal that 70% of people turn to Instagram to discover new products and TikTok Shop is rapidly growing too with 49% of people discovering new products on TikTok. The global social commerce industry is expected to hit $6 trillion by 2026. Instagram shopping is one the most popular ways to shop on social media with Instagram continuing to add new features like product tagging, buying through the DMs, and allowing you to create a digital storefront all through the app. Trend 1: Social commerce will continue to growĢ022 saw a massive rise in social commerce with social media platforms allowing you to shop all through their platforms. Learn how to manage multiple accounts without going crazy! Plus, we’ve even got practical and actionable tips you can integrate into your marketing strategy in the New Year. To stay ahead of the competition, drive engagement and boost sales in 2023, we’ve rounded up 10 social media trends every creator, entrepreneur and business owner needs to know about. The solution? To keep your finger on the pulse and understand what it takes to design high-impact social media content. But as we head into 2023, posting without a plan isn’t going to help you hit the goals and milestones you’re working towards.

The start of a New Year can only mean one thing: a stack of brand-new social media trends are coming your way.Īs a brand or business, tapping into the power of social media marketing is non-negotiable.

Ready to supercharge your success on social media in 2023?.

Trend 10: Taking a creator-first approach to social media marketing.

Trend 9: Micro and nano-influencers will be favored over macro-influencers.

Trend 8: Using social media for customer service.

Trend 6: Closed captioning will be the standard for video content.

Trend 5: Short-form video content will dominate.

Trend 2: Sustainability will become the norm.

Trend 1: Social commerce will continue to grow.

2023 TRENDS SOCIAL MEDIA HOW TO

2023 trends social media