Keywords can also be compared with one another in the chart in the example at hand it shows that over the course of the past few years more users have used the term “parasol” instead of the plural “parasols”. It shows that users are mainly interested in a “parasol” in early summer the peak is in May. Here Germany was selected as the “region”, the demand each month since 2004 as the “time-period” and the “category” of house and garden. The interest over the course of time shows the seasonality of the topic. The time of publication is important.įor example, the term “parasol” is not typically entered into search engines by users in autumn and winter. has a certain search volume that is as high as possible. Here it is not just the user intent that must be served: content must be created that is in demand – i.e. How do I use Google Trends properly?įor an online business the creation of the right content is important. Furthermore, Google shows aditional data under the main chart – on demand in individual countries, related topics and similar search queries. This allows SEOs and marketers to not only find out about individual terms, but also compare similar, relevant search queries with one another. Google News, Google Images or video search with YouTube or for Google Shopping. Web search: Behind this tab you can select whether you want to view the chart for web searches or integrations of universal searches – i.e.Categories: Particularly for ambiguous terms or differing user intentions you can display the result relevant to you here.Time period: Here you can select whether you would like to view current developments over the “past hour”, by week or the historical monthly comparison “2004 to present”.Region: Here you can choose whether you would like to view the “worldwide” chart or individual countries.

Here the chart can be adapted to your own requirements. The other values in the chart show the relative demand compared to the demand peak. The highest value is 100 this expresses the highest search interest. Here the search volume is not given in absolute figures, but in relative values. Here Google offers the opportunity to find the search interest for a selected keyword – and does so both historically back to 2004 as well as the minute-by-minute developments over the past hour. Here the most popular search queries in the world are documented in real-time and which have been able to register the highest growth of search queries at the moment and are normally supported by entities such as person, city or event.įor content marketing and search engine optimization (SEO) the “Explore” function is the most exciting. What functions does Google Trends offer?Ĭurrent trends and topics are shown on the Google Trends homepage. With this information search volumes and seasonality of search terms can be better assessed. Google Trends shows the interest of Google users for certain search terms. An overview of the most important functions as well as a tutorial on the best possible use of Google Trends is available in this entry. Google Trends also shows the most common search queries – either currently or for certain regions or time periods.

Google trends search